No. 1848 Railway

Historical Railway System: Touchpoint B a Website

These are screen shots of my intital attempts to create a website. I have touched on a couple scenerios, one being "meet the train" and the other being "buy a ticket".

No. 1848: Initial Touchpoints

So, I made a Trolley. :) I really tried to make use of the color palette here. There are so many more things I would want to make, like a tote, or a catalog full of train images. This was a lot of fun. I am also debating letting baskerville into my type choices. I used it on the website and the street banner.

Historical Railway System: Final Branding Presentation

Morris Phase2

Historical Railway System: 3 Concepts

These are my three identity directions for my historic railway system. The name of 1848 is the year that the American steam engine was introduced, and it backs up the companies mission in terms of educating its members. I am really trying to reference an era, and to not re-create it. I am trying to contrast this by using bright modern colors and typefaces mixed with old illustrations and tactics. For example the helvetica typeface is modern and is being contrasted with a nostalgic illustration of an American steam engine silhouette.

Historical Railway System: Logo Iterations

Historical Railway System: Seven Logo Directions

I decided to go with the No. 1848 as the name of my historical railway system, because it is different and has relevance in terms of educational material. The idea is that trains usually had a number associated with them, or a nickname. The number 1848 was chosen, because it is the year that the "American" Steam engine was manufactured.

Historical Railway System: Naming Conventions

The goal of this visual identity is too convey a sense of historically accurate nostalgia, and a sense of tradition of the American Railway. We will speak to families with compassion, trust, pride, and enlightenment. We will address the lack of education within the subject of rail tradition, by creating an identity that embraces knowledge and passion for the rail.

Flying Junction
Railwania
Railed or Rail(ed)
Doodlebug
Derailed
Training
Junction Railway
Caboose
No. 217
Black Cloud
Angels Seat
Boxcar
Cross-tie
Conductor

Historical Railway System: Imagery

Historical Railway System: Initial Presentation

The steam Engine, or Locomotive is a symbol of American History. It represents not only innovation, but a completely new culture that helped to mold our country into what it is today.

So I am proposing a tribute industry to the historical greatness of the American Railway. I am going to be branding a historical railway system that will specialize in historical education of families, and will give tours cross-country to further the learning experience.

**Vision Statement - The railroads vision is to not get you from point a to point b in an efficient or timely manner, but to surround families with the beauty and aesthetics of history (rail) and tradition.

I am not quite there yet in terms of a vision, I will focus more on these ideas...experience, and participatory. Beauty in rail travel. Beneficial. First hand experience.

Mission Statement - Our mission is to encompass a sense of nostalgia and tradition for our passengers. They will be able to leave all of life's trials and tribulations back at the train-station. Education, comfort, and luxury will all provide an environment fit for a new relaxing, but fun, family experience.

Brand essence - ride into history.

Brand attributes - nostalgic, friendly, fun, compassionate, trustworthy.

Value Proposition - The brands values are based solely on the education of others. We believe in passing on knowledge, and keeping history alive within the hearts of our passengers.

Guiding Principles/Key Beliefs - To be more specific we encourage schools to bring students on field trips so we can show them first hand how a conductor leads the locomotive, or how the steam engine functions. We also believe in giving to the local community and local schools; by having fundraisers & giving a portion of our proceeds to local community groups in need of financial help.

Target Audience - American Family, 2 children, ages 2-17.

Key Markets - Theme Park, Museums, Vacation Destinations.

** Key Competitors - Belton grandview & Kansas City Railroad, Luxury Train Club, Smithsonian Journeys, Walt Disney World Railroad.

**Competitive Advantage - ?

**-still needed to be tweaked