Typographic Conference: identity process

Johnna and I "fused" our experimental methods together. She had developed textures and patterns with her typographic forms (which are awesome), and I then took those files and played with how the title fusion could interact using my methods of experimental typography. The two coming together enforces the idea of designers coming together and our projects coming together. The texture that Johnna created reinforces the idea of motion, because we are concerned with how motion can be conveyed through print. I chose Univers ultra condensed to allude to the idea of stretching and morphing. It gives the type a reference to movement since it isn't the most conventional typeface. It looks stretched and morphed.