Tuesday, February 3, 2009

Vis Comm:Coffee Shop

My two-word story is "coffee shop", and it was fun gathering research for this story-line.  By actually working at a coffee shop I have already obtained information that a normal coffee lover wouldn't know.  I like to think of a coffee house as a "delightful mess".  I tried to incorporate all of the senses in my booklet in order to create a well-rounded informative/inspiring manuscript.  I want the reader to be able to experience the coffee shop without actually being there. I also included actual tangible objects along with real coffee stains and an actual tea bag. The booklet seems worn and used, but also loved. 
 On my coffee cup spread I have incorporated stains, photographs, and illustrations of what connotes and denotes a coffee cup.  For example, I have the word "relieve" written down, which is a connotation.  It is what someone feels/thinks when they drink a cup of coffee.  I also have "ceramic cup" written down, which denotes the actual object. 
The espresso machine layout includes actual photographs and sketches of espresso pulls.  I included the actual act of pulling espresso, and the parts of the machine as denotations.  The high caffeine level of espresso is connoted with the words "hyper" and "agitated". 
The layout that I used for tea-bag is a big part of the booklet, because it includes an actual tea-bag.  The viewer can feel it as well as smell it.  I helps to create the aroma for a coffee shop. I  labeled the booklet with my own handwriting, and I highlighted the denotations with colored pencil.  I am having trouble deciding how to incorporate an index though.  I am hoping that the marked words will be obviously denotative, but my denotations could be completely different than someone else's.  

1 comment:

jamie said...

All of those extra decorative elements you added to set the "tone" (such as coffee stains, filters, grounds) are all indexes of coffee shop.