Motive

Typographic Conference: Final Artifacts and Presenation Space

T4 type conference criticism

Typographic Conference: Sketches of final artifacts

Improvements done in class today...and of course these are in process, but they are getting there!

Typographic Conference: Final Conference Map

In my final concept map I was really able to distinguish a direction in terms of details. I started to layout poetic, practical, and persuasive artifacts. I was also able to make connections between the artifacts, the places, and the people that will be participating. I also started to explore micro and macro views with the time line by defining the time line as a whole, and magnifying the actual day of the conference.

Typographic Conference: Re-vised Conference Map

I went through and labeled all of the artifacts in the mind-map as practical, poetic and persuasive. It really helps to have the time line mapped out, because I can easily define what artifacts are needed. My next step will be to draw connections between the artifacts themselves and the artifacts and the time line.

Type Conference: Schedule

Typographic Conference: Artifacts and Process on Identity

These are some iterations for our Fusion logotype. We tried a few of the iterations of mine, however they didn't quite work. Since the pattern behind the type is so complex it might be better to be simple on the typography so that it is legible. I was pretty excited about some of the affects that the weaving and repetition had. We are closer to making the logo move, but we still need to keep going.
I decided to further our reasoning for choosing this rectangular format with univers condensed super imposed on top. We like the proportion of key frames, since our group came together because we all worked in flash. Each letterform in univers seems as though it takes on the proportion of a single key frame.
Mo
invitations / post card (since people need to have an awareness as to what is going on, what they need and when) practical

wristbands (people will know who is participating, also who is a student or designer) practical

award certificates (the participants can show off their accomplishment, a source of trust) poetic

Johnna
landing page for website (interactivity and awareness. Also the participants can interact before the conference. If they need to have a hotel room with someone they will be able to do it through the site) practical

mobil sign (further enhance the idea of the conference and will have a direct relationship to the invitation the participants get in the mail. The participant will definitely know that they are in the right place) poetic

name tags (will contain the schedule, and will help for networking. You can automatically see which school someone is from or what corporation they work for.) practical

Cameron
motion piece (will communicate the whole theme and will emphasize the final artifact of the competition being a motion piece) poetic

Everyone
poster (communicate important dates and let people know where they can go during what times) practical
schedule
copy

Timeline (order of importance)
identity
schedule
motion piece
poster
invitations/post card
name tags
landing page for website
award certificates
mobil signs
wristbands

Typographic Conference: Designing Brand Identity

So I took a walk to the library today and finally sat down with Designing Brand Identity. It was quite fun and here is what I learned...
Brand Touch points:/A brand is a trust mark, It is also a sorting device./The is the nucleus of sales and marketing activities which result in increased awareness and loyalty when managed strategically.
/"When a high level of perceived quality has been, or can be created, raising the price not only provides margin dollars, but also aids perceptions." -strong brands command a price premium.
/A logo is the point of entry for a brand.
/Each logo must have a. a distinctive shape, and be easily recognizable. b. color, whihc can trigger an emotional response. c. Content, brand name or text, which takes the brain longer to digest.I fell in love with the cingular logo, also known as "jack". The idea behind this trademark was the embodiment of human expression, which I see as all about me (the user). It is extremely friendly and bubbly. It is easily applied across all systems, and makes beautiful patterns. The contour of the jack is nice as well, and creates an easily recognizable logo. Go Jack!!

Typographic Conference: logotype iterations

Typographic Conference: identity process

Johnna and I "fused" our experimental methods together. She had developed textures and patterns with her typographic forms (which are awesome), and I then took those files and played with how the title fusion could interact using my methods of experimental typography. The two coming together enforces the idea of designers coming together and our projects coming together. The texture that Johnna created reinforces the idea of motion, because we are concerned with how motion can be conveyed through print. I chose Univers ultra condensed to allude to the idea of stretching and morphing. It gives the type a reference to movement since it isn't the most conventional typeface. It looks stretched and morphed.

Typographic Conference: FUSION

We have decided to turn our conference into a five-day summer camp. This camp would be directed towards design students (college level) and even working design professionals. The focus is experimenting with a small group on how type can be fragmented, distorted, ect, then set into motion. The final judging would be a presentation on progress (experimentation & production) with a final motion piece.

DAY ONE: would be an introduction day where leading professionals give their testimonies of how experimenting with type and setting it into motion helped their design thinking. There would be small group discussions with these professionals that would help spark ideas to what to do with experiments once they are made. This would hopefully inspire all of the design conference attendees to think creatively in the next few days.

DAY TWO: would be a trip to MCAD (Minneapolis college of art and design) where attendees will be provided a room full of things to experiment with. This would be a full day of experimenting with type materials and how it can be distorted or altered. They would be provided with video cameras, printers, cameras, and mixed media. Our lovely sponsors will provide whatever they need to produce their motion piece.

DAY THREE: would be a half day of putting these things together with your assigned group of four people. The groups will be focused on what things your experiments may have in common and how you can combine these things together to create a common focus or brand (required content provided by the Walker Art Center). Professionals will also be walking around group to group to give some critiques and feedback.

DAY FOUR: would be a full out production day of making actual pieces and putting together a group presentation.

DAY FIVE: Presentations with judges, actual judging, and award ceremony at night.

What would winner get out of this?

There will be one student group and one professional group that will be awarded and receive a certificate and space in the walker gallery showcasing final design piece.

Around 40 attendees

10 groups / 4 ppl per group / 5 proffessional groups & 5 student groups

Sponsors:

MCAD

Walker Art Center

Canon

Adobe

Apple

Typographic Conference: Re-vised Theme

revised paragraph...

Fusion: type & motion

Explore the effects of type and motion moving together to create a new visual dialogue. When type fuses with motion it can lead to a whole new interpretation and open the mind to new ideas. This lecture series will let you see the different types of media that are being used in typographic experimentation. You will hear acclaimed designers, creative directors, and up and coming new artists talk about their experiments in this field. Fusion will lend a new wave of ideas to apply to your own design philosophy.

plan of action...

Cameron- will be developing two animations that will be played for openers to speakers, or as an art element for promotion, or setting. This animation will include the fusion logo. They will be using elements of all our type experiments, but combined to create a cohesive branding strategy.

Mo&Johnna- Will be developing the logo and color palette. This will be combing all of our experiment files. Johnna will be working with textures and patterns. Mo will be applying the typographic elements with the word fusion that will be super imposed to this texture. (The system will be similar to the Walker museum example shown in class.) This will allow for a lot of flexibility in our logo/branding/identity.

Typographic Conference: Designer Bio / Concept Map / Themes

Mikon Van Gastel is a 32 year old creative director of a company called A Very Small Office (AVSO). Van Gastel's expertise include film, new media and architecture. He is innovative and willing to try new and emerging technologies. Most of his aesthetic includes layering and interconnecting storytelling elements into architecture, film, and motion. He merges architecture, art and information. He is also one of the six finalists for the re-design f the World Trade Center site. He has worked in both film and advertising designing titling sequences for feature films and theatrical trailers. He also directed campaigns for Nike, IBM, Reebok, Olympus, and Smirnoff.

Van Gastel attended the Cranbrook Academy of Art in 1995 after relocating from Holland to the United States. When he graduated he began a career at Imaginary forces in Los Angeles offices in 1997. He then re-located to New York where he began a new branch of the company. Van Gastel started AVSO in 2005 with his business partner Saffron Case.

sources:
http://www.seriouspictures.com/directors/mikon.go



These are some title options:

Typographic Storytelling:
A Visual Journey

A Visual Narrative:
Journey into Typographic Storytelling

A New Perception:
Typographic Storytelling

Virseption: (Visual Perception)
Typographic Storytelling

Virtual typographic perception enhances the visual intake of morals and meaning. Through motion we are now able to add new interpretations to older ways of narration. Welcome to the innovated world of visual typographic storytelling.

My Presentation Space: Type in Motion

Typographic Conference: Digital Concept Map & Timeline

This is the beginning brainstorm of communications touch points for potential conference attendees...

This is a start to my type conference mapping. I started to do some research on some other design conferences to see just what happens at a conference. I noticed roundtables, and professional speakers were a commonality. I am not sure at this point if the type conference is going to be about how to experiment with type, or if it is about another applicable system of our choosing. I would like my conference to be about the degradation of lyrics within the musical community. The idea is to have massive projections of lyrics. taken from songs on the public radio, up on every wall. I want to use the method that I have been experimenting with, which would only be in motion.
After getting all this down I started to edit. I also started to add some imagery.

Type Process Mind Mapping & Final Statement

When Tyler was coming around to do desk crits the other day I decided to do a mind map to map out what I was thinking. I find it hard to sum up my thoughts in five minutes with a teacher especially when put on the spot. I realized that writing this down helped me so much. I was able to make connections with one thought to another. I was able to decide why and how I came to a certain conclusion.
In my last post I started talking about the fragmentation of words related to pop culture, and crude lyrics used in songs that are heard all over the public radio. By completing this mind map I was able to source where the idea came from. In this project I was happy when I realized how I can take what I am doing in my experiments and apply it to a real-world issue or system. I am not sure what I am going to be able to produce in this time frame until I present, but I am going to try to experiment with this concept of lyrics as much as possible.


Final Statement:

state briefly what questions you were asking; ideas, methods and processes used to pursue those questions; and what you learned about type through this process.

I started this project with a curiosity of the relationship between vision and typography. How do we perceive type? This brought me to the idea of the thaumatrope and how it works. The idea is that two sides are flipped continuously with a string, and we perceive the two images that are on both sides as one. Persistence of vision is the theory that we see an image and retain it for a moment after the initial reveal. Once the two images on the thaumatrope are twirled together in a speedy duration, they then give the illusion of one image.

I then came up with the question, can type only exist in motion? I started to ask some more these questions: How can the speed of repetition of parts to letter forms affect how the viewer perceives the type? What will digital tools do to help convey moving type vs. analog creations? How long can I fragment letter forms so they stay legible, but as close to illegible as possible?

I took to stop-motion in order to start experimenting. I started analog by illustrating letter forms, and cutting up letter forms into smaller parts. Each photograph was taken when I took away or added a part of the letter form. I didn't want the word to be legible in any of the frames however, because I wanted the word to be legible only in a time-based sequence.

Once I got some of the photographs into the computer I started to experiment with the duration and the sequencing of frames. I created a few stop motions that were successful and some that weren't so successful in answering my questions. For example I tried morphing the letter forms as well as cutting up letter forms, while still keeping the integrity of the typeface. The morphing of the type was interesting, but it didn't just exist in motion. It was able to exist in 2d print as well, and it didn't keep the integrity of the typeface.

I realized that type structure can be destroyed, and the viewer can still obtain some sort of meaning out of it. It can still be legible in some form or fashion. However, type represents a form of language that can differ substantially from person to person. A visual image has much more universal meaning than a word. The word "love" for example means SO many different things to so many people. They read the sign and the signified or image they think in their head is most likely not the same as the person standing next to them. Now, an image of a couple sitting on a park bench together hand in hand gazing into each others eye might be easier to comprehend as "love" compared to just seeing the type. I have realized in this experimentation that what we have been doing is informing the type more on the visual level. We are able to fuse the text with some sort of visual reference depending on how we are changing these forms. Our forms can be evocative or have a close relationship to an image that has the same connotations as the meaning of the word that we are working with. In my case I realized that the fragmentation of words can be a metaphor for angry and crude rap lyrics. It can symbolize the idea that these words are broken and can hurt people.

Some Thought process: Fragmentation in Typography

The idea of fusion in context with my current type experiment is interesting to me. I realize that I could be working my type into the forms and characteristics of an image. I can start to match angles, misplace the text in a dimensional way. An image could contain a severe perspective, where I could start to play with the visibility of my text using depth of field. Some of the text could jump out at you in the foreground, while the other letter forms are more humble sitting in the background. This could also play into the importance and impact of certain words. What seems to be fading? What are we losing? I want to evoke these kinds of questions to the user.

This was part of my response to the type image message reading, and I have started to realize that I want to specifically comment on pop culture. I started to read rap lyrics out loud the other day as if they were poetry, and it was a disgusting experience. I have noticed that women are severely degraded, and I feel like women are falling into some sort of lyrical trap. These words that are heard all over the public radio about sex, drugs, and money are polluting our society.

I would like to contrast rap lyrics with love poetry. Here are a few phrases that I am starting to think about...I apologize for the vulgarity of some of them.

Yeah, she's fat in the ass, slim in the waist, kinda pretty and she down to take the shit in the face. -thanks lil wayne

But man I ain't never seen as ass like hers, that pussy in my mouth had me at loss for words. -lil wayne

you came to my life
with what you were bringing,
made of light and bread and shadow I expected you,
and like this I need you,
Like this I love you -Pablo Neruda

I am sure that your big eyes,
as when I kiss them,
will then close with pride
into double pride, love,
with your pride and my pride. -Pablo Neruda

Experimental Typography: Sequencing

Seeing is Beleiving from Andrea 'Mo' Morris on Vimeo.

So, I started to experiment with the sequencing of how sentences can be read. I tried to really push the legibility in this clip. I want to change the meaning of the sentence or at least let the user interpret it in a new light. I am still pushing the legibility in each frame in order to successfully create type that can only exist in motion. How can the element of motion increase the meaning of the sentence? How can the sequencing or order in which words appear affect the meaning and interpretation of the sentence?

OH!
I made another one...

Type Experiments and Process

Alright, you're probably going to wonder why I am going with an extremely bright color palette. Honestly it has a direct correlation with my infatuation with LED light shows like the one that can be found on the Marriott downtown. This first image consists of two frames from my animation layered on top of each other. I am interested in the layering and color change and how it has a "glow in the dark" kind of feel.
I am going to start experimenting with other words as well as full sentences, and how I can sequence words vs. individual letter forms. I am still exploring persistence of vision and how we can be given the illusion of a full word and how that can affect the underlying meaning.
I spelled out my name :)
The beginnings of the designalogue banner...

Experimental Typography: 02 from Andrea 'Mo' Morris on Vimeo.