We have decided to turn our conference into a five-day summer camp. This camp would be directed towards design students (college level) and even working design professionals. The focus is experimenting with a small group on how type can be fragmented, distorted, ect, then set into motion. The final judging would be a presentation on progress (experimentation & production) with a final motion piece.
DAY ONE: would be an introduction day where leading professionals give their testimonies of how experimenting with type and setting it into motion helped their design thinking. There would be small group discussions with these professionals that would help spark ideas to what to do with experiments once they are made. This would hopefully inspire all of the design conference attendees to think creatively in the next few days.
DAY TWO: would be a trip to MCAD (Minneapolis college of art and design) where attendees will be provided a room full of things to experiment with. This would be a full day of experimenting with type materials and how it can be distorted or altered. They would be provided with video cameras, printers, cameras, and mixed media. Our lovely sponsors will provide whatever they need to produce their motion piece.
DAY THREE: would be a half day of putting these things together with your assigned group of four people. The groups will be focused on what things your experiments may have in common and how you can combine these things together to create a common focus or brand (required content provided by the Walker Art Center). Professionals will also be walking around group to group to give some critiques and feedback.
DAY FOUR: would be a full out production day of making actual pieces and putting together a group presentation.
DAY FIVE: Presentations with judges, actual judging, and award ceremony at night.
What would winner get out of this?
There will be one student group and one professional group that will be awarded and receive a certificate and space in the walker gallery showcasing final design piece.
Around 40 attendees
10 groups / 4 ppl per group / 5 proffessional groups & 5 student groups
Walker Art Center